Video Marketing Strategy – And How To Plan One!

It’s It's 2017! Time to develop your video marketing strategy.2017. That means it’s time to fix your corporate video marketing strategy – don’t make the same mistakes you made in 2016.

What is the value of a corporate video marketing campaign in 2017?

Well, before we can answer that tricky question let’s take a look at what’s been happening in the world of video marketing, video technology, and video advertising recently. A report by Forrester Research found that a just one minute of video is worth an staggering  1.8 million words. That’s confirmed what we’ve known for quite some time now – that video marketing is the way forward for businesses in 2017. After all, if a picture can paint a thousand words, a video can represent almost 2 million.

A lot of online social media experts and analysts are predicting that the demand for fast-paced, high capacity video content will only increase in 2017, given the vast rates at which we consumed it in 2016.

Brian Halligan from Hubspot – one of the largest internet marketing giants – argues that video content has become the number-one content marketing tool in 2016 and that this trend will only grow in the New Year.

So, it’s pretty clear that the need for video – specifically corporate video – is on the rise, and sooner or later, your business, no matter what it’s size, is going to need it.

But how do you go about planning? You’ve found an ideal corporate video production company to work with … *hint 😉 * You’ve estimated your budget and set aside the funds. You’ve gone back and forth with us to create the ultimate video marketing campaign. But now, you’re not sure where to go from here?

Here we’ve outlined some of the ways you can plan your corporate video marketing campaign strategy in 2017.

Look to your existing team for talent for your video marketing!1. Pinpoint Your Talent

Who do you have on the books who might be great on camera? Have a very animated admin assistant? Ask her to talk about the company culture. An eager, enthusiastic copywriter? Ask him to speak about the company’s newest technologies, services, or products. A great HR team? Ask the team leader to talk about the benefits of working with your company. Think of who you already have available to you, rather than having to outsource outside talent.

Live streaming is a powerful way to engage and connect with your audience via video marketing..2. Consider Live Streaming

In 2016, we saw the rise of the live stream. In 2017, it’s unlikely that that will disappear. Whether it’s Snapchat, Instagram, or Periscope, your customers are more than likely to see the behind-the-scenes of what it’s like to work where you do. The spark we saw in 2016 set up a strong foundation for 2017 – users are now conditioned to spontaneity, making some less-desirable video quality more forgivable when part of a broader high quality strategy.

Make Personal Content

Create, think and produce video marketing content that has a personal connection.More often than not, that personal approach is more fitting than you may think. You might think that your company is not large enough for an audience to care about who’s behind it – but you might just be wrong. It doesn’t really matter who you are on the broader scale of things; top video can mean appealing to people on a personal level
and making a positive impression. Create, write, and think of ways in which you can reach your audience on a personal level with video production company who gets it.


Here at Eye Films, we work with our clients to strategise the best corporate video strategy possible. For assistance with your 2017 corporate video campaign, visit our website and contact us for a quote today!

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