1. It Gets You Noticed
Facebook Video is setting itself up as the number one place to find engaging content, rather than it’s competitors such as YouTube, Daily Motion or Vimeo.
For this reason, Facebook prefers its own ‘native’ video – that is, video files actually uploaded to Facebook itself – by presenting them more prominently. As you can see below the video player splash screen for the native video (left) is about 5 times larger than the splash screen for the YouTube video that has been linked to Facebook (right).
The difference is even greater on mobile phones, with the native Facebook video splash screen being around 10 times bigger than the size of the video splash screen for a YouTube link.
Put simply, your promotional video is far more likely to catch attention if it’s uploaded to your Facebook Page than when you’ve merely posted a link to a video sitting somewhere else.
2. Grab Attention
Auto play is another reason a ‘native’ Facebook video is more likely to be noticed. As soon as it comes up in someone’s news feed it will play.
A number of studies have confirmed that the automatic launching of sound is one of the most widely hated online annoyances. Because of this Facebook has set the default setting so that your video will play silently until someone actively clicks on the video.
Nevertheless, it’s obvious that the moving images in an automatically launched video are going to grab attention more effectively than a static splash screen image that is produced when you post a video link to Facebook.
3. Reach Thousands
Once you’ve uploaded your video it’s pretty obvious you should embed it into your website where it can be seen. This is fine for viewers who know who you are and want what you have to offer. They will happily seek you out, go to your website and watch your video.
With effective video search engine optimisation you can still reach those who don’t know you, but are looking for your product or services.
The problem is this relies on your audience knowing that they want your offer and being determined to find it to get to you.
So what about the big slice of your audience that may not have this intention? How do you reach those who haven’t even realised they might want what you’re offering?
This is where Boosted Facebook Video Posts come in.
Once you’ve uploaded your video to Facebook you can then pay a relatively modest fee to boost your post. This makes sure your video appears in the news feed of thousands of Facebook users. They don’t even have to have ‘liked’ your page or be connected with you. As long as they have an active Facebook account you could appear in their news feed.
Most of us need to be clearly motivated to spend time hunting for something we want online. But when we’re relaxing, browsing through our Facebook Feed there are all manner of things bubbling at the edge of our minds. We would definitely consider exploring these things if they were pushed under our nose.
Right now, a mini-break somewhere in the Far East, investment advice and a miracle cure for tendonitis would catch my interest. All these things are hovering on my ‘would-be-nice-to-do-list’ so I’m ideal for a sell. I’m too time poor (read: lazy) to go hunting for it.
4. Reach a Specific Audience
You are offered the tools to target a specific audience when you create a Boosted post on Facebook. This is a powerful tool for some markets. You can define your audience by age, gender, geographical location and interests. This ensures your advertising spend is used to push your video in front of a relevant audience.
Imagine you run a gym that offers zumba classes. Facebook allows you to present your video specifically to women aged between 25 – 45 within a particular radius of your venue. Similarly, imagine you were marketing membership to an exclusive scooter riders club. You can target an audience of blokes over 40 years of age with a particular interest in bikes.
5. Move Your Viewers Closer to your Goals
You can create a prominent call-to-action within the video player itself when you boost your Facebook video. This call to action will be shown at the end of the video. It can be used to drive traffic to your website or on to another stage in your conversion journey.
You can still include a button or text link with an un-boosted Facebook video upload. However, the call-to-action in a boosted posted is clearly more eye-catching.
Get in Touch!
For more information about creating and using Facebook videos, call us on 07411071194. Alternatively you can email firstname.lastname@example.org