How NSFW Can Your Corporate Video Campaign Be?

But what about using them (or rather the concept) in corporate video? Is there ever a way round the obvious or implied nudity that is usually seemed improper in a professional setting?

NSFW video is usually found shoved on the porn shelf in sleazy back alley stores or at new out of town sexy superstores. The content typically involves raunchy sketches, half-baked scenarios featuring a pizza delivery boy or a window cleaner, and generally explicit content. Their main purpose usually isn’t to sell a product, but rather an experience or a  service.

Risque Sumer image NSFW videoHowever, risque and NSFW video can point to other types of content. Whether it’s overt or implied, usually they go beyond hegemonic core values. This ad for a $100M Beverly Hills home, for example, uses enticing women draped in gold to sell its property. Much like destination videos, this video uses NSFW content to play on the psychology of its users who imagine that they are there.

To get away with this kind of video, you need to have a good knowledge of who your core audience is in terms of things like gender, sexual orientation, age and so forth. These kinds of videos typically resonate more with younger audiences, though this is not always the case. Your products and services have the potential to be marketed to a wide demographic who essentially want the same things.

One of the main misconceptions is that these videos are limited in where they can be displayed. It’s worth noting that not safe for work videos are often consumed outside of work hours. This technically makes them safe. Depending on your creative direction, choice of shots, and the overall theme of your content, your corporate video may not be as “not safe for work” as you think.

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For more information on how Eye Films can help you call 07411071194. Alternatively, you can email jon@eyefilms.co.uk

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